The dot as a hyphen.
As part of our course: culture and advertising trends, we discussed gender in advertising, focusing on the brand COLORS STUDIO.
The request was simple: create a brand content campaign based on the phrase:
“No colors, no genres.”
Name: “Le Point Comme Trait d’Union” (The Dot as a Hyphen)
Context: Masculine always takes precedence over feminine, especially due to the rule of masculine primacy.
Insight: Often, the feminine is overlooked.
Idea: Inclusive writing to rewrite in the feminine.
Creative Concept: A series of posters featuring lyrics from COLORS Studio music, rewritten using inclusive typography.
And the result?
Here are three posters where we reused the music available on Colors Studio. In all three, we use inclusive writing adapted to the lyrics of the songs.
Past projects.
You will find here all the projects that have been significant.
during these first years of study.
during these first years of study.