You have 4 days.
In December 2023, all Infocom programs from the UITs of Besançon, Nancy, and Strasbourg had 4 days to respond to the same brief: how to stand out with modern communication while remaining true to the brand’s values?
This brief came not from just anyone but from Maty, a French jewelry brand originating from Besançon.
My goals.
- A strong and appealing communication campaign.
- A creative leap that is impactful yet consistent
- And, of course, to win!
And the result ?
After these 4 days, my team and I presented our campaign to a jury consisting of a professor and a professional. This same jury decided to take us to the internal finals. It was then that the school determined our proposal would be the one to participate in the regional grand final.
Facing a jury composed of Maty’s Sales Director, Maty’s Traffic Manager, and Maty’s Community Manager, our Ornamentum team defended our proposal.
In the end, it was our proposal, based on Rossini’s magpie, a strong and decisive symbol in our campaign, that secured the victory for our team!
Ready for the national challenge? Absolutely!
Past projects.
Here you will find all the projects that have been crucial
during these initial years of studies.
during these initial years of studies.