You have 4 days.
In January 2024, all Infocom courses in France had one week to respond to the same brief: How to create a communication strategy that speaks to the new, younger, and more dynamic target audience, while the brand’s high-end positioning overshadows that of the product?
This brief did not come from just anyone, but from Ofyr, a high-end outdoor cooking appliance brand that offers a complete design cooking concept.
My goals.
- Revitalize the product image for young people
- Propose a campaign with three different budgets.
- Win the national challenge.
The result?
After these 4 days, my team and I presented our campaign to a jury consisting of a professor and a professional. This same jury decided to take us to the internal finals. Unfortunately, our proposal did not manage to convince the jury, and we were unable to reach the national finals.
However, we were still able to propose an innovative campaign based on the concept of connection and the idea of the circle.
“Je ne crois pas qu’il y ai de bons ou de mauvais moments…”
Past projects.
You will find here all the projects that have been decisive
during these early years of study.
during these early years of study.